Typography first

Our modular scale informs our typography, but our typography also informs our modular scale.

Inspired by 20th Century baseline grids, can take the line-height of our first design and development building block, the most basic paragraph copy, and use it as the ratio for our modular scale.

Unified rhythm

Harmonious rhythm, vertically and horizontally. Typography and layout both sharing the same proportional system.

Contextual layout

Intelligent layout. Minimal best practice spacing makes way for further white space potential, when screen size allows it.